Social Selling Strategy

Process :

1. Once your order completed, I’ll send you a form to fill out with some details about you and your business.

2. Once filled, you send it back to me via email.

3. Then, I’ll create your custom strategy and send it over to you between 3-5 business days as a 8 pages PDF file.

All communications happen via email, so everything stays in one place for easy follow up.

What’s in your Custom Strategy exactly ?

Mini Instagram Audit (1 page) :

• Insta account analysis

• 3-5 quick fixes for you to improve your content & profile instantly.

Clear Positionning (1 page) :

• 3 clarifying questions and 1 catch phrase

This will help you to :

• Clarify what your special thing is

• Position yourself in the market

• Stand out & attract your ideal clients.

→ You can use your catch phrase :

• In your Instagram Bio

• To present yourself quickly to someone new like : “Hi, I’m Laura. I make selling on socials easy and accessible for entrepreneurs”

So people can remember and talk about you easily : “I know a girl who can help you sell on socials easily, you should check her work !”

Your Ideal Client (2 pages) :

• 7 questions answered by me (What will block them to buy ? What will make them buy ? etc)

This will help you clarifying who is your ideal client and what’s in their mind, heart and soul.

This is essential to create content that truly resonnate with them and makes them buy.

Your Main Themes (1 page) :

• 4-5 main themes to know WTF you should talk about in your content to sell.

It’s like big boxes with the main subjects you will talk about on your socials.

Your Content Types (2 pages) :

• 5-8 content types for each of your Main Themes.

For each of your Main Themes, I’ll give you a list of go-to post formats that will help you find endless content ideas easily.

Example :

A Main Theme : Personal & Relatable

A Content Type : A day in your life

Your ideas : A day in my life as a Ceramist / A day in my life working on a new collection / A day in my life packing your orders / etc, etc.

For just 1 Main Theme and 1 Content Type, you already can find A LOT of ideas.

Now remember that you’ll get :

4-5 Main Themes in total + 5-8 Content Types for each.

I let you do the math, but that’s A LOT of ideas easily found right ?

Repeatable Content Structure (1 page) :

• A 2 weeks posting plan to repeat over and over.

No stress, no overwhelm, just fill it out with your ideas. (but now that’s easy right ?)

That includes :

• Days, Time & Frequency to post

• What theme & content type for what day

• Example of generic Titles for those first 2 weeks

FAQ for this product

Do you do the strategy for multiple account ?

I currently only work on 1 account per strategy to keep things focused and personalized. If you have multiple accounts, I’d recommend getting a strategy for each one.

Do you give me post ideas too ?

I don’t provide specific post ideas with the strategy, but the strategy itself will give you all the tools to come up with tons of content ideas!

If you need extra help, you can always grab the One Month of Juicy Ideas where I’ll do the ideas for you ;)

Can I get a refund ?

Unfortunately, once I start working on your strategy, I can’t offer refunds.